BORROWING BRILLIANCE: The Six Steps to Business Innovation by Building on the Ideas of Others by David Kord Murray
Where did Dave borrow the idea for this website from?
First he went to the sites of some of his favorite authors. He looked at the Heath brothers site www.madetostick.com and got some ideas for overall structure and layout. He looked at Laura Reis’s site and how she effectively used video’s to present herself and her ideas at www.ries.com. He liked the way the authors of Freakonomics made their site look very similar to their book, so he borrowed ideas from www.freakonomics.com, too. Then he went to the site www.hulu.com which is a new site that shows streaming television and movies and borrowed how they present these videos to the user. These and other things were combined and put together by his designer, Chris LaValle at www.dacapoco.com.