The Invisible Hook: The Hidden Economics of Pirates by Peter T. Leeson
During summer 2007, the University Press approached Leeson about a writing a book on the economics of piracy. He decided the book was the perfect opportunity to propose to his then-girlfriend, Ania Bulska, by printing the proposal on the dedication page.
“After I was approached to write the book, after a week or two, the idea hit me — I don’t know how to describe it,” Leeson, an economics professor at George Mason University, said. “I thought it was innovative, different, perfect for her.”
For the Press, keeping Leeson’s planned proposal secret presented several unfamiliar challenges, employees said.
“This is the first time I’ve ever seen someone propose to anyone in a book,” said Press senior editor Seth Ditchik, who worked with Leeson on the book. “Everyone really got behind it and made sure that anything we did for the book didn’t ruin the surprise for his then-girlfriend and now fiance.”